The making of breast milk is natural following the birth of a baby, but the act of breastfeeding is a learned skill for both the mother and the baby.  In today's society, moms often receive conflicting advice about breastfeeding from well meant but misinformed friends, family and even the media.  The confusion and conflicting advice is do to the very differences between babies, moms and their breasts.  Today, women and their babies are being discharged from the hospital within 48-72 hours after delivery. This discharge often takes place well before the breastfeeding relationship is established.  Research has shown that early support and assistance with the initiation of breastfeeding has a positive influence on the duration of breastfeeding and the experience for both mother and child.  When problems arise in breastfeeding, there is no universal "one size fits all" solution. Each breastfeeding pair is unique and solutions need to fit the individualized need when breastfeeding difficulties arise. This is where the role of a Certified Lactation Consultant and the resources of Lactation Resource Center make a difference.